Lead, Brand Creative Narrative, Basketball, Global

Company: NIKE
Location: Miami
Posted on: April 2, 2025

Job Description:

WHO ARE WE LOOKING FOR?As the Brand Creative Writer in Nike Basketball, you will help build the voice that expresses the heart and soul of Nike specific to the game of basketball and the culture that it inspires.You enjoy collaborating and working within environments where you can learn, be given the responsibility to explore creative ideas whilst working against a clear brief. Youre not afraid of working within new areas, pushing your thinking to deliver innovative storytelling. You have experience working at scale and can handle your own schedule effectively. You enjoy crafting the detail all the way to delivery and proactively look to build on these skills.You are familiar with working in close partnership with the lead narrative director, designers, producers, and marketers with an ability to both understand and participate in strategic conversations and can lead others through the creative process.As an expert, you will be a team player delivering outstanding writing, with results that include headline and body copy for print, out-of-home, retail, and other consumer-facing creative work. You will help develop the voice of basketball on social media, inclusive of concepts, captions, and reactive efforts. Collaborating with internal partners to help craft brand and seasonal strategy and product positioning.You will create work for the highest standards of quality, consistency, and accuracy to ensure all projects are well-planned, creatively outstanding, and delivered on time. Finally, as a key member creative team, you will encourage and motivate your teammates around you, working in a hands-on and highly collaborative manner to produce fresh, distinctive, effective writing.WHAT WILL YOU WORK ON?Drive complex workstreams independently and direct others in order to develop a well-crafted narrative. Work to lead and deliver end-to-end creative concepts across Product Launches, Brand Stories, Retail Executions, and Consumer Events working from idea phase through pitch/presentation and finishing with premium executions at all levels across all channels. This includes: Seasonal Stories/Products, Long Term Consumer Concepts, Construct Specifics, Purpose Stories, Sport/Cultural Moments, Social Media Content. This will also include designated teams supporting both Creative Operations and Production.Working within a multidisciplinary team, playing a pivotal role in implementing creative storytelling across all of our channels, always thinking about the next click. Partner with the team around you to translate briefs and marketing plans into emotive and innovative stories. You will lead workstreams independently developing and crafting creative concepts for both product launches and campaigns across the globe.Multitasking different projects will require you to carefully plan and manage your schedule effectively. Working closely with the senior creatives, youll play a part in crafting the future voice and storyline of the brand across every consumer touchpoint.You will proactively learn new skills and stay abreast of technical and digital developments and successfully apply these to work practices. Youll share this knowledge with the wider design community and work with them to ensure continuity across our initiatives and projects.WHO WILL YOU WORK WITH?You will report to the Basketball Narrative Director, but day-to-day youll work with the copywriters, alongside designers, producers, and communication professionals, partnering closely with Brand Creative senior leaders. You will also work directly with internal and external creatives commissioning various work across multiple fields. Youll be required to collaborate with your counterparts across the Geo and Territory Studios to help establish and develop our creative network.Within the broader Marketing organization, you will work closely with the Basketball construct team to strategize and implement the annual concept map, developing and delivering creativity that answers the brief.Aside from the day-to-day, you may get the opportunity to mentor and lead others within your subject area, supporting their growth and development.WHAT YOU WILL BRING?

• A Bachelor's Degree or equivalent combination of experience and education.
• A minimum of 4 years of creative experience in an editorial, content marketing, brand marketing, or related creative field.
• A shown ability to lead and collaborate other writers and creatives.
• A deep connection to the game of Basketball, art, fashion and music.
• Proven origination of innovative storytelling across multiple categories.
• Experience in leading agencies and internal partners to deliver high-caliber work.
• Great human and leadership skills that enable the team to grow. This includes a strong ability to listen and empower the team.
• Good understanding of interactive communication, processes, and user interface design for online products.
• Great understanding of consumer behavior. You have significant consumer knowledge throughout the globe.
• Ability to travel as needed.We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the .Required
  Preferred

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Keywords: NIKE, Miami , Lead, Brand Creative Narrative, Basketball, Global, Advertising , Miami, Florida